Perfume Branding Project
FOR
For is more than just a brand; it’s a conduit to a spiritual oasis.
We specialize in crafting natural perfumes, with a primary focus on Chinese agarwood. Our perfumes, imbued with the rich, mature woody, and smoky notes of agarwood, offer an immersive experience that transcends the mundane and alleviates stress and anxiety.
Logo Design
For the logo design of FOR, I designed a logotype, logo mark, lockups, and scale size to provide an overall branding guideline for FOR. The logotype uses the primary Typography, The Season, a serif typeface that perfectly sets the tone of FOR.
The Logo mark is inspired by the Chinese temple. When visiting the temple to pray, the rule is to burn three sticks of incense and bow three times. By combining the symbol of incense smoke with the element of agarwood tree, it leads to this logo mark design. It’s organic shape represents the smoothing flow of nature.
Photographic Style
By seeking a world of serenity and peace, I was inspired by 3 photographer’s work. All three photographers came from different cultural backgrounds, but I found similar peacefulness and quietness in their work.
Reference
David William Baum
Kazuaki Koseki
Taca Sui
Manifesto
In the heart of chaos, where the world spins faster, and silence is a rarity, there exists a sanctuary—a sanctuary of scent, of tranquility, of FOR. In this bustling realm dominated by the glamorous and the luxurious, we carve our path through the clamor, beckoning you to embark on a sensory journey like no other.
We are more than a brand; we are storytellers, weaving the essence of Chinese agarwood into the fabric of your soul. Close your eyes and let the mature, woody whispers of agarwood transport you to a spiritual dimension, a realm where time slows, and serenity prevails.
Imagine the fragrance—smoky, rich, and mature—seeping into your being, a symphony of notes that whispers stories of centuries past. This is more than perfume; this is an escape, a portal to a space where stress dissipates, and tranquility reigns.
Our mission extends beyond the bottle. FOR is a beacon in the digital storm, a reminder that self-care is not a luxury but a necessity. In the quiet moments, amid the chaos, our fragrances become a ritual, a practice of well-being, a return to the forgotten art of relaxation.
We invite you to join us on this journey—a journey to reconnect with yourself, to rediscover the gift of relaxation you may have misplaced. Each scent we craft is a promise, a promise to guide you to a haven where time pauses, and your soul finds solace.
FOR isn’t just a brand; it’s a pledge—a pledge to be your trusted companion on this odyssey of inner peace. Let our fragrances be the whispers that lead you back to yourself, one aromatic note at a time. Together, let’s create a world where tranquility isn’t just a fleeting moment but a cherished legacy. Welcome to FOR—where fragrances transcend, and serenity awaits.
Take your Time and…Breath
Reflection
For this branding project, rather than rebranding existing brand, I want to create a brand that I believe is missing from the current perfume market. In the western world, perfume is often consider as glamorous and beauty, whereas in other culture there're a variety of purposes behind the use of perfume.
FOR highlights the culture of Chinese traditional fragrances and combine with people's need of relaxation. As my first brand guidline design, I experiment with many new softwares and learn different design skills, it was truly a inspiring learning experience for me. I hope you enjoy this brand as well!